OneFootball and Lega Serie A announce premium digital collectible rights in historic first-to-market deal

• An exclusive multi-year rights deal gives fans around the world, for the first time, the ability to buy, own and trade the best stocks from Serie A, Coppa Italia and Supercoppa Italiana as digital video moments from the 2022/23 season at the start
• Following this first global transaction, OneFootball becomes the official partner of Lega Serie A Video Moments
• The product will be unveiled on August 1 and the first product will be released on August 29* on OneFootball’s Aera Marketplace
• Product launch follows OneFootball’s new joint venture that takes fans into a new era of digital football fandom
• Built on Flow, the next-gen blockchain of choice for major sports organizations and leagues around the world, including the NBA, NFL and more

BERLIN and MILAN, July 22, 2022 /PRNewswire/ — OneFootball, the world’s largest football media platform, and Lega Serie A, one of the top five football leagues in the world, with more than 530 million fans worldwide, announced today that today a global partnership to bring football fans officially licensed digital collectibles around the globe. The first global deal will provide the football community with a multi-faceted experience that will take them from real life into a new digital era.

Fans can now own, collect and trade never-before-seen match moments from Serie A, Coppa Italia and Supercoppa Italiana. This will include the best action, attempts, saves, defense, assists, skills and special game moments, in addition to many goals and incredible fan moments. OneFootball has created a simple and accessible way for true fans to make it their own – giving them the chance to own amazing real football moments, in perpetuity. The Digital Video Moments will be launched on OneFootball’s marketplace, Aera by OneFootball, and are built on the esports industry-leading Flow blockchain, so fans can get their favorite moments through the easy-to-use and secure wallet, Dapper.

The deal means that over the next season of Lega Serie A, more than 1,300 new and unique moments of top action will be generated. The deal also includes Coppa Italia matches, as well as the Italian Super Cup, Supercoppa Italiana. Fans will be able to purchase packs which, upon opening, will show them what amazing match moments they have won.

OneFootball has also acquired the rights to iconic historic moments from the Serie A archives. Soon hundreds of archival moments from Lega Serie A clubs will also be available, all available on Aera by OneFootball.

In the 2021/22 season there have been over 570 game hours, Serie A has featured 1089 goals, 142 penalties taken and literally hundreds of breathtaking high octane moments from some of the best football from the most talented players on the planet. In the coming season, these will be available to fans, as part of OneFootball’s No One Gets You Closer promise. Fans can now register their interest in Aera by OneFootball with the digital collectible collection’s first product reveal on August 1, 2022.

Lucas von Cranach, CEO and Founder of OneFootball, said:

“Today’s news is unprecedented. Italian football fans, like so many billions of football fans on the planet, are obsessed with the game – and rightly so. The Italian league offers excitement filled with adrenaline, passion, ups and downs – and fans are with their teams for better or for worse.In recent history, they have spent hard-earned money on tickets, travel, equipment , programs – and now, for the first time, they can actually own part of the experience: match highlights from each week’s action as well as iconic moments from the archive.

“We are creating an accessible experience for Serie A fans – by being a true platform – they can own digital video moments through us and take them wherever they want – or anywhere – they belong to them in perpetuity. In the community framework, fans will enjoy even more benefits as we expand our Web3 offering and release even more products.

“We are perfectly positioned to deliver on our promise to 100 million fans on our platform every month – No one comes close to you. Over 14 years we have connected the football ecosystem and now we are ready for the new frontier of a new digital era, to bring new experiences to the fans, to give something to the game and the fan experience that everyone can benefit from and really enjoy. Football belongs to the fans, it’s all theirs, and we’re there. will watch.

Luigi De Siervo, CEO of the Serie A League:

“Today marks the start of a new way for Italian clubs to connect with all of our young fans around the world. With OneFootball, we are putting fans first by delivering amazing new experiences, this time digitally. We have the most prestigious league, the biggest clubs and the best supporters in the world. Now we offer our global fan base the most cutting-edge experience – something no one has ever seen before in football The coming season will again be filled with many dramatic and exciting match moments and we look forward to bringing them to our fans as digital video moments featuring Serie A’s most iconic archival footage.”

*first deposit for early access customers. The general release is scheduled for September 5.

-ENDS-

About OneFootball

No one brings fans of the beautiful game closer than OneFootball. Reaching over 100 million monthly active users worldwide, OneFootball is the most popular football media platform for the next generation of football fanatics. Understanding that the world’s obsession with football goes beyond the 90 minutes of a match, OneFootball users have access to the most comprehensive football coverage on and off the pitch: breaking news, clips of highlights and live streaming to stats and live scores from hundreds of leagues and competitions around the world – fans get all the content they need. OneFootball is the only company to offer unique in-app live football matches on a free and pay-per-view basis, while native OneFootball network integration of over 150 clubs, leagues, federations, players, as well as hundreds of independent content creators, and broadcasters add nearly 200k editorial and video content items per month.

Founded in 2008, the company has a global reach – with its headquarters in Berlin and the regional hubs of London, Singapore and Lisbon – and is deeply rooted in the football ecosystem, with shareholders including top clubs Arsenal, BarcelonaBayern Munich, chelseaJuventus, liverpool, Manchester City, Paris Saint-Germain, Real Madrid, Olympique de Marseilles, Borussia Dortmund and Tottenham Hotspur, as well as the German FA. OneFootball is available in 12 languages ​​and is the highest rated sports app in the world, based on millions of App store and Google Play reviews.

In 2022, OneFootball announced a new joint venture – OneFootball Labs – formed with Animoca Brands alongside one of the blockchain pioneers, Liberty City Ventures. OneFootball Labs will enable clubs, leagues, federations and players to publish premium digital assets and fan-centric experiences on the sports industry-leading Flow blockchain, so fans can enjoy their favorite moments with the easy-to-use and secure Dapper Wallet. OneFootball aims to be at the forefront of a new era, helping clubs, leagues, federations and players build more direct relationships with fans and create new digital experiences. All digital collectibles will be available on OneFootball’s own marketplace, Aera by OneFootball.

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About Series A

The Italian Professional Football League, known as Lega Serie A, is the top football league in Italy and one of the most famous football leagues in the world. The league, based in Milanowas founded in 1946 under the name Calcio League. In 2010, the league was divided into Lega Serie A and B. Lega Serie A organizes Serie A, the major football championship of Italy, as well as the national cup and the match between the two winners of these competitions, the Supercoppa Italiana. The top four teams in Serie A automatically qualify for the UEFA Champions League group stage, two other teams qualify for the UEFA Europa League and one for the UEFA Conference League. The Lega Serie A also organizes all Primavera 1 youth football competitions. The Lega Serie A has collectively negotiated the clubs’ TV rights since the 2010/2011 sports season, usually on the basis of a three-year contract.

About the stream

Flow is the blockchain designed to be the foundation of Web3 and the open metaverse, supporting consumer-scale decentralization applications and After.

Flow was designed to create more efficient, secure, scalable, and frictionless blockchain proof-of-stake experiences. The home of NBA Top Shot, NFL All Day, and LaLiga, Flow’s ability to support consumer-scale decentralized applications has made it the blockchain of choice for major sports organizations and leagues around the world. Flow is the 3 greenest web network among the major platforms according to Deloitte Canada. Flow uses just 0.18 GWh per year, based on 2021 usage. Flow also offers best-in-class security, from protocol to application.